Choosing the right flooring partner in Singapore can feel overwhelming. You’ve likely heard the name Floorrich, but does a popular brand automatically mean the best value for your home? The fear of hidden costs, confusing warranties, and uncertain installation quality can make any homeowner hesitant. It’s a significant investment, and you deserve complete peace of mind that you’re making the right choice.
That’s why we’ve created this essential 2026 review. We provide a transparent, unbiased look into Floorrich’s offerings, from their product range and pricing to their reputation for after-sales service. More importantly, we’ll compare them against key alternatives in the market. Our goal is to equip you with the confidence and clarity needed to select a flooring company that delivers a safe, high-quality floor, a solid warranty, and a seamless installation experience for your budget.
Who is Floorrich? An Overview of a Popular Singapore Flooring Brand
When searching for a reliable flooring contractor in Singapore, Floorrich is a name that consistently appears as a trusted specialist. With a strong market presence built over the years, the company positions itself as a direct-from-factory supplier, promising competitive ‘factory prices’ to homeowners. Their impressive claim of having installed flooring in over 51,000 homes speaks volumes about their experience and scale within the local market.
Beyond affordability, the brand heavily emphasizes a commitment to health, safety, and quality. A core part of their marketing focuses on using non-toxic, eco-friendly materials, backed by rigorous testing and certifications. This focus, combined with a reputation for professional workmanship, has cemented their status as a go-to choice for Singaporean homeowners seeking both value and peace of mind for their renovation projects.
What Are They Known For?
Floorrich has carved a niche by focusing on several key areas that resonate with modern homeowners. They are widely recognized for their comprehensive one-stop service, which covers everything from product consultation and supply to professional installation and after-sales support. Their product specialisation includes:
- A Wide Range of Flooring: They offer popular modern solutions like durable Vinyl and Stone Plastic Composite (SPC) flooring, alongside traditional options such as solid wood and engineered wood. They also cater to demand for materials like Laminate flooring, known for its multi-layer synthetic construction.
- Health and Safety: A strong emphasis is placed on safety certifications. They often highlight credentials like Singapore Green Label and FloorScore®, assuring customers that their products have low volatile organic compound (VOC) emissions.
- Quality Assurance: The company provides warranties on both their materials and workmanship, offering a layer of security for customers investing in a new floor.
Analyzing Their Online Reputation
A quick look online reveals a predominantly positive reputation. Floorrich is frequently featured on third-party review sites and “best of” lists, such as ‘The Best Singapore’, which praise their product quality and service standards. Their social media channels, particularly Instagram and Facebook, serve as a strong visual portfolio, showcasing completed projects in HDB flats, condos, and commercial spaces across the island. Customer testimonials often highlight the professionalism of the installation teams and the responsiveness of the sales staff, reinforcing the brand’s image as a reliable and customer-centric service provider.
A Deep Dive into Floorrich’s Product Offerings and Services
Understanding what a flooring company offers is the first step to a successful renovation. Floorrich provides a comprehensive suite of products and services designed to meet diverse needs, from modern BTO flats to landed properties. Their model combines a wide product range with an end-to-end service package, ensuring quality control from showroom to final installation.
Vinyl and SPC Flooring
The core of their modern flooring collection lies in their Firma Vinyl and Firma SPC (Stone Plastic Composite) lines. These products are engineered for the demands of Singaporean homes, where humidity and daily wear are key concerns. The primary benefits promoted include:
- ✓ 100% Water Resistance: Ideal for kitchens and high-moisture areas.
- ✓ High Durability: Built to withstand scratches from pets, furniture, and heavy foot traffic.
- ✓ Eco-Friendly Materials: Often highlighted with certifications for low VOC emissions.
Floorrich emphasizes offering these floors at ‘factory prices’, suggesting a direct-to-consumer model that aims to provide better value by removing middlemen. This makes them a strong contender for budget-conscious homeowners who do not want to compromise on quality.
Wood and Outdoor Flooring
For those seeking a more traditional or natural aesthetic, Floorrich also offers a range of wood flooring. Their engineered wood provides the classic look of timber with enhanced stability, making it suitable for Singapore’s climate. Solid timber is available for purists who want authentic hardwood, while their outdoor decking solutions are perfect for transforming balconies and patio areas into functional, beautiful spaces.
The Installation Process and Lifetime Warranty
A significant part of the package is their professional installation service. The process is straightforward: it begins with a consultation and site measurement, followed by a detailed quote, and concludes with installation by their dedicated in-house team. Using their own certified installers instead of subcontractors ensures consistent workmanship and accountability.
The company also promotes a ‘lifetime warranty’ on its products. Typically, this covers manufacturing defects for the life of the product and is separate from an installation warranty. It’s always wise for homeowners to clarify the exact terms and understand their rights, which are protected by bodies like the Consumers Association of Singapore (CASE). This commitment, paired with professional installation, provides peace of mind for a long-term investment.
How to Choose the Right Flooring Company in Singapore: A Buyer’s Checklist
While our review examines the specific offerings of a provider like Floorrich, we believe every Singaporean homeowner deserves the tools to make a truly informed decision. This buyer’s checklist is designed to help you vet any flooring company, ensuring you invest in quality, safety, and lasting peace of mind for your home.
Safety & Certifications: Your Family’s Health Comes First
Your home should be a safe haven, and that starts from the ground up. When choosing new flooring, look beyond aesthetics and prioritise health and safety certifications. Materials with low Volatile Organic Compounds (VOCs) are crucial for maintaining healthy indoor air quality, especially for families with children or pets. Look for providers whose products are backed by:
- FloorScore® Certification: An independent certification for low-VOC flooring materials.
- Singapore Green Label: A local standard confirming the product is eco-friendly.
- SGS Testing: Verifies that the product is free from harmful heavy metals and chemicals.
Additionally, an ISO 9001 certification indicates the company follows strict quality management processes, ensuring consistency and reliability.
Transparency in Pricing and Warranty
A reputable company is always transparent. Avoid surprises by requesting a detailed quotation that breaks down all costs-from materials and labour to skirting and disposal fees. It’s also vital to understand the warranty structure. Be sure to clarify the difference between:
- Material Warranty: This covers defects in the flooring product itself, such as premature wear or fading, often for 10 years or more.
- Installation Warranty: This covers issues arising from the workmanship, typically for one year.
Always insist on an official invoice with clear terms and conditions to protect your investment.
Installation Quality and Experience
The most premium flooring can fail if installed poorly. Always ask if the installation team is in-house or outsourced, as in-house teams often provide greater accountability and consistent quality. Don’t hesitate to request a portfolio of recent projects and check online reviews. A critical, often overlooked, step is subfloor preparation. A professional will ensure your existing floor is perfectly level, a process that must adhere to official HDB renovation guidelines to guarantee a flawless, long-lasting result.
A Strong Alternative to Consider: Home Expo Asia
While exploring established providers like Floorrich is a great starting point, the Singaporean market offers specialized experts who deliver exceptional value. One such standout is Home Expo Asia, a leading vinyl flooring specialist renowned for its unwavering focus on quality, affordability, and customer-centric service. They have built a strong reputation by directly addressing the core needs of homeowners, making them a compelling alternative for your flooring project.
Commitment to Quality and Safety
Home Expo Asia places product safety and quality at the forefront. Their vinyl flooring is backed by internationally recognized certifications, including FloorScore®, ensuring low VOC emissions and better indoor air quality for your family. With a commitment to using only safe, eco-friendly, and highly durable materials, they offer peace of mind alongside style. Homeowners can choose from an extensive collection of over 200 vinyl designs, guaranteeing a perfect match for any interior aesthetic.
Transparent Pricing and a ‘Risk-Free’ Promise
One of the biggest concerns for homeowners is unexpected costs. Home Expo Asia eliminates this worry with a clear ‘No Hidden Fee’ policy and straightforward flooring packages for HDB and condo properties. Their commitment to transparency is further solidified by a robust warranty: a 1-year installation warranty and a 10-year materials warranty. This dual protection offers a truly ‘Risk-Free’ investment, ensuring your new floors are built to last and your satisfaction is guaranteed.
Proven Experience and Customer Trust
With over 50 years of combined industry experience, the team at Home Expo Asia brings deep expertise to every project. This experience is reflected in their stellar public reputation, backed by hundreds of 5-star Google reviews from satisfied customers across Singapore. Their track record speaks for itself, showcasing professional installation and excellent after-sales support. Don’t just take our word for it; their work is a testament to their skill. See our gallery of stunning flooring projects.
Floorrich vs. Home Expo Asia: A Side-by-Side Comparison
Choosing the right flooring partner in Singapore is a significant decision. Both Floorrich and Home Expo Asia are prominent players, but they cater to different customer priorities. To help you decide, we’ve created a straightforward comparison based on the factors that matter most to homeowners.
Feature Comparison Table
| Feature | Floorrich | Home Expo Asia |
|---|---|---|
| Product Focus | Offers multiple flooring types, including vinyl, solid wood, engineered wood, and outdoor decking. | Vinyl Flooring Specialist with deep expertise in high-quality, certified vinyl products. |
| Design Range | A varied selection across their different material categories. | Over 200+ vinyl designs, ensuring a perfect match for any interior style. All products are certified safe and eco-friendly. |
| Warranty | Offers a ‘lifetime warranty’ on certain products, though terms and conditions apply. | A clear, straightforward warranty: 10 years on materials and 1 year on installation. It’s a risk-free promise. |
| Price Transparency | Markets ‘factory-direct prices’ to suggest cost savings. | Offers transparent packages with a clear breakdown. We guarantee no hidden fees, and an official invoice is always provided. |
Which is Right For You?
Your ideal choice ultimately depends on what you value most in a flooring provider. The comparison above highlights two distinct approaches to serving homeowners in Singapore.
The Floorrich catalogue is broad, making it a potential starting point if you are still undecided between different material types like hardwood and vinyl. They provide a general overview of various flooring options under one roof.
However, if you are looking for specialised expertise, unparalleled variety, and complete peace of mind with vinyl flooring, Home Expo Asia is the definitive choice. As dedicated vinyl specialists, we offer:
- ✓ Unmatched Expertise: Our focus on vinyl ensures you receive the best advice and installation quality.
- ✓ Certified Safety & Quality: With over 200 designs tested and certified by bodies like FloorScore® and Singapore Green Label, your family’s safety is assured.
- ✓ Transparent Value: Our no-hidden-fee policy and clear warranties mean you know exactly what you’re paying for-great service and a durable, beautiful floor.
For a partner that combines quality, value, and trustworthy service, the choice is clear. Get a risk-free, no-obligation quote from Home Expo Asia today.
The Final Verdict: Choosing Your Flooring Partner in Singapore
Choosing the right flooring in Singapore is a significant decision for any homeowner. While a reputable brand like Floorrich offers a solid range of products, it’s crucial to weigh all your options against your specific needs for quality, safety, and value. The key takeaway is that true peace of mind comes from partnering with a company that prioritizes transparency and certified excellence.
This is where Home Expo Asia stands out as a powerful alternative. With over 50 years of combined experience, their team offers unparalleled expertise. Their commitment to your family’s well-being is proven through FloorScore & Singapore Green Label certified materials, and their transparent packages with no hidden fees ensure a stress-free process from start to finish.
Ready to invest in a floor that combines beauty, durability, and safety? Don’t leave your decision to chance. Get a Risk-Free Quote for Your Dream Flooring Today! Your perfect home foundation is waiting.
Frequently Asked Questions About Flooring in Singapore
Is Floorrich an expensive brand in Singapore?
Floorrich is generally positioned in the mid-to-high end of the Singaporean market. Their pricing, often ranging from S$7 to S$11 per square foot, reflects their focus on high-quality, eco-friendly materials with certifications like Singapore Green Label. While not the cheapest option, the cost is justified by their product durability, in-house installation teams, and strong warranties. For homeowners prioritising sustainability and long-term quality, the investment is often considered good value for money.
What does the ‘lifetime warranty’ from Floorrich actually cover?
The ‘lifetime warranty’ from Floorrich typically covers manufacturing defects of the flooring planks themselves under normal residential use. This includes issues like delamination (layers separating), unusual staining, or significant colour fading. It’s important to note that this warranty does not usually cover damage from improper installation, water damage from flooding, scratches from furniture, or general wear and tear. Always request and review the specific terms and conditions to understand the exact coverage.
What is the main difference between Floorrich and Home Expo Asia?
The primary difference lies in their business models and brand positioning. Floorrich operates as a specialised flooring brand with a strong emphasis on its own line of sustainable, eco-certified products and end-to-end service. In contrast, Home Expo Asia is a direct supplier and installer that focuses on providing a wide range of certified flooring options at highly competitive, transparent prices. While both prioritise quality, Floorrich is more of a premium, eco-conscious brand, whereas Home Expo Asia focuses on value and affordability.
Do I need to hack my existing tiles to install vinyl flooring from either company?
No, in most cases you do not need to hack your existing tiles. One of the main advantages of modern vinyl flooring is that it can be installed directly over most flat, hard surfaces, including ceramic tiles and HDB-provided flooring. This “overlay” method saves significant time, mess, and cost. The only requirement is that the existing floor must be reasonably level and in good condition. The installation team will advise if any minor levelling is needed before they begin.
How long does a typical vinyl flooring installation take in Singapore?
A typical vinyl flooring installation in a standard Singapore home is remarkably fast. For an entire 4-room HDB flat (approximately 90 square metres), a professional team can usually complete the job within 1 to 2 days. This includes basic furniture shifting and laying the flooring. The duration might extend slightly if extensive subfloor preparation or complex cutting around built-in carpentry is required, but it remains one of the quickest renovation projects you can undertake.
Are the materials used by Floorrich and Home Expo Asia safe for children and pets?
Yes, both companies place a high priority on safety. Reputable suppliers like Floorrich and Home Expo Asia ensure their vinyl flooring is low in Volatile Organic Compounds (VOCs), which are harmful chemicals that can affect indoor air quality. Look for products with certifications like FloorScore® or the Singapore Green Label. These certifications confirm the materials have been tested and are safe for homes with children and pets, giving you complete peace of mind.